Do you have a marketing strategy in place to emerge from COVID-19 ahead of your competition? Strategic marketing begins with a clear understanding of who your customer and potential customers are and the attributes that drives purchase behavior. Marketers often create personas trying to bucket certain characteristics of audiences together. Sometimes this exercise is done based on their feelings, interviewing customers or looking at what others say within the industry vs. relying on empirical audience data that can be readily available.
Data-driven customer acquisition is critical to high performing marketing campaigns and necessary to truly impact revenue growth.
Once you can more fully understand your customer and what the job to be done is, creating a customer journey map with pathways to purchase and developing a winning marketing strategy becomes clearer and more precise. Continuing to use loyal customer data attributes and insights allows brands to run hyper-targeted digital advertising and guide future campaign success.
PHIL CASE, MAX CONNECT MARKETING
Phil Case is a native of Phoenix, Arizona and a resident of Utah for 17 years. He was recently the Managing Partner of Fluid Advertising and is passionate about accelerating the growth of businesses he works with. He loves everything about the outdoors, hiking, backpacking, mountain biking, running, and adventure. He has a bit of ADHD, is curious about everything, and loves to learn about businesses, meet new people and strike up conversation. In his spare time he loves to mountain bike, ski, backpack, run and play the piano, enjoys being with his wife and kids, and traveling to new places.
TAYLOR BENCH, SUMMIT VENTURE STUDIO
Taylor has been vetting and de-risking new ideas and companies all of his career. Over the last 20 years Taylor has spent time in investment management, investment banking, University Technology Transfer and founding and launching companies. Working with, and investing in the people who create and then bring new ideas to the market is one of Taylor's passions.
Advanced CFO is a resource for outsourced CFOs and financial controllers. We specialize in the management of your entire financial funnel-from basic bookkeeping, financial reporting, and assistance in raising multiple rounds of funding, to guiding financial decisions that support your long-term grown objectives.
We handle all of the financial aspects of a business, including everything from accounting and tracking of finances, all the way up to making financial decisions for the future and providing funding for growth. Our team of experienced CFOs will work as a partner in your business, looking out for your best interest and fostering growth in you company.
Kereon Intelligence helps organizations define and execute their digital transformation projects faster and with greater convenience. We provide on-demand expertise in each major area of AI and data science along with best-in-class technologies and partners. Kereon also brings specific experience in the areas of Revenue Operations for subscription-based companies, Call center Performance Optimization, and Cost Reduction through Robotic Process Automation (RPA) and Process Mining.
Max Connect Marketing is a nationally recognized digital marketing agency that connects organizations with audiences through data-driven marketing. As a Premier Google Partner, Max Connect is among the top digital marketing firms in the world.
Max Connect focuses on the hyper-targeting of audiences. We identify the right audience for your product or service, and then we get your message in front of that audience with high frequency using a combination of digital channels including Display, Social, Paid Search, Video Pre-roll, OTT, and Native Advertising. By focusing on the right audiences, Max Connect eliminates the waste in advertising dollars and maximizes every marketing dollar spent.
Summit Venture Studio is specifically-dedicated to developing and then commercializing software solutions created at institutions of higher education, including public and private universities, colleges, academies and institutes.
We amplify and accelerate University technology transfer disclosure initiatives, and collaborate with Universities to assess technology and market potential. We develop, scale and deploy University software ideas and innovations, and craft customer-focused market and sales development initiatives.
We create and execute effective go-to-market plans for products developed based on ideas and solutions coming from Universities and collaborate with our industry partners to expedite product launch and commercialization.
Silicon Slopes is the voice, hub, and heart of Utah’s startup and tech community. We are a 501(c)(3) nonprofit organization empowering Utah’s startup and tech community to learn, connect, and serve in an effort to make entrepreneurship and opportunity in Silicon Slopes open and accessible to all.
Everee is an intelligent payroll platform for small and medium sized businesses. Started in 2018 by financial leaders who were tired of outdated payroll software, Everee’s full featured platform includes an embedded timeclock, mobile app, automated payroll runs and simplified manager verifications. Its Pay Your Way feature boosts employee happiness and retention by allowing people to choose to get paid daily, weekly or on-demand when they need it at no additional cost, that just wouldn't be fair. For more information, visit https://everee.com
Carta makes equity management easy. As the leading provider of cap table management software and 409A valuations, Carta's software is utilized by brand new startups and by many of the largest private companies in the world to help track, manage and issue equity. Carta is the ideal solution for companies rolling out a new stock option plan or preparing for a new round of funding. Learn more by going to www.carta.com.
myInvenio is a disruptive solution of Process Mining and Digital Twin of an Organization to automatically analyze business processes, monitor and predict the future trends of processes.